The Making of Boeing 777
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Case Details:
Case Code : OPER044
Case Length : 18 Pages
Period : 1990-2004
Organization : Boeing
Pub Date : 2005
Teaching Note :Not Available
Countries : US
Industry : Aircraft Manufacturing
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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The Need for Boeing 777 Contd...
It was the first aircraft to be digitally designed by computers and was expected
to be the best in efficiency and quality in its class. The Boeing 777 family
came to be known as the builders of the most technologically advanced aeroplanes.
The 777 design, innovative features and approach to manufacturing established a
benchmark for development of aircraft in future. The management and technical
approach used to develop the 777 were applied to a number of projects including
the International Space Station.2
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Background Note
Boeing was founded in 1916 by William Boeing (William) and George Westervelt
(Westervelt) and was initially called the Pacific Aero Products Company. The
company's name was changed to Boeing in 1917. Boeing began manufacturing
aircraft for the US military during World War I.
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In 1922, Edgar Scott became the company's president and during his tenure,
the US Navy awarded Boeing a contract to build a primary trainer (planes for
test flights). In 1927, the Model 40A mail plane, won a US Post Office
contract to deliver mail between San Francisco and Chicago. Boeing Air
Transport (BAT) was formed to run airmail services. BAT also trained pilots,
set up airfields and provided maintenance staff for these services. Boeing's
management realized that to accelerate the company's growth, it needed to
design, mass produce and sell its own aircraft. After World War II, the
company shifted its focus from the defence industry to commercial jets. |
In 1952, Boeing launched its first commercial jet, the Boeing
707, a short-range plane. In 1960, Boeing began manufacturing its first jumbo
jet - the Boeing 747, which went on to become one of the company's most
successful aircraft. In 1962, Boeing manufactured Air Force One for the American
President's use. In late 1969, Boeing entered the field of spacecraft
manufacturing by contributing to the Apollo programme...
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